{"id":186,"date":"2019-04-02T03:52:33","date_gmt":"2019-04-02T03:52:33","guid":{"rendered":"https:\/\/tintuc6.maugiaodien.com\/?p=186"},"modified":"2019-04-02T03:52:41","modified_gmt":"2019-04-02T03:52:41","slug":"huong-dan-tao-va-toi-uu-quang-cao-tren-instagram","status":"publish","type":"post","link":"https:\/\/khogiaodienmau.net\/blog01\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn t\u1ea1o v\u00e0 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o tr\u00ean Instagram"},"content":{"rendered":"<p>Facebook \u0111\u00e3 ch\u00ednh th\u1ee9c m\u1edf c\u1eeda d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean Instagram cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u1eefng d\u1ecbch v\u1ee5 Instagram Ads v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn v\u1edbi ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 th\u00ec nay \u0111\u00e3 s\u1eb5n s\u00e0ng cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n ngay tr\u00ean c\u00f4ng c\u1ee5 quen thu\u1ed9c Facebook Power Editor.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y,\u00a0\u0110\u1ec7 Nh\u1ea5t \u0110\u1ed9c\u00a0s\u1ebd h\u01b0\u1edbng d\u1eabn ch\u00ednh x\u00e1c c\u00e1ch b\u1ea1n t\u1ea1o v\u00e0 ch\u1ea1y m\u1eabu qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean Instagram, t\u1eeb vi\u1ec7c thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Facebook Business Manager cho \u0111\u1ebfn ti\u1ebfn h\u00e0nh chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Tao_tai_khoan_Facebook_Business_Manager\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. T\u1ea1o t\u00e0i kho\u1ea3n Facebook Business Manager<\/a><\/li><li><a href=\"#2_Lien_ket_tai_khoan_Instagram\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Instagram<\/a><\/li><li><a href=\"#3_Tao_mau_quang_cao_tren_Power_Editor\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean Power Editor<\/a><\/li><li><a href=\"#4_Thiet_lap_chien_dich_quang_cao\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/a><\/li><li><a href=\"#5_Tao_mau_quang_cao_Instagram\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o Instagram<\/a><\/li><li><a href=\"#6_Theo_doi_va_toi_uu_chien_dich_quang_cao\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/a><\/li><li><a href=\"#7_Nghien_cuu_ky_Instagram_Adverstising_Guidelines\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. Nghi\u00ean c\u1ee9u k\u1ef9 Instagram Adverstising Guidelines<\/a><\/li><li><a href=\"#8_Loi_ket\"><span class=\"toc_number toc_depth_1\">8<\/span> 8. L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Tao_tai_khoan_Facebook_Business_Manager\"><span id=\"1-tao-tai-khoan-facebook-business-manager\">1. T\u1ea1o t\u00e0i kho\u1ea3n Facebook Business Manager<\/span><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o Instagram, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o t\u00e0i kho\u1ea3n Business Manager \u0111\u00e3. C\u00e1c t\u00e0i kho\u1ea3n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean nhi\u1ec1u k\u00eanh c\u00f9ng m\u1ed9t l\u00fac, nh\u01b0 tr\u00ean Fanpage, t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1 nh\u00e2n. N\u00f3 c\u0169ng cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n Instagram c\u1ee7a b\u1ea1n v\u1edbi n\u1ec1n t\u1ea3ng Facebook Ad quen thu\u1ed9c l\u00e2u nay.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, truy c\u1eadp v\u00e0o websites\u00a0<a href=\"http:\/\/business.facebook.com\/\">Facebook Business Manager<\/a>\u00a0v\u00e0 b\u1ea5m v\u00e0o n\u00fat Sign Up \u1edf d\u01b0\u1edbi c\u00f9ng. Sau \u0111\u00f3, \u0111i\u1ec1n th\u00f4ng tin kinh doanh c\u1ee7a b\u1ea1n (business information), ch\u1ecdn trang Fanpage ch\u00ednh m\u00e0 b\u1ea1n s\u1ebd d\u00f9ng cho t\u00e0i kho\u1ea3n Business Manager, ti\u1ebfp t\u1ee5c \u0111i\u1ec1n th\u00f4ng tin li\u00ean l\u1ea1c.<\/p>\n<p><strong>L\u01b0u \u00fd:<\/strong>\u00a0M\u1ed9t khi \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n Busines Manager cho m\u1ed9t Page\/Fanpage, b\u1ea1n s\u1ebd ch\u1ec9 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 Business Manager ho\u1eb7c \u1ee9ng d\u1ee5ng Pages tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng d\u00f9ng giao di\u1ec7n Facebook Ad truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c n\u1eefa. Do \u0111\u00f3 n\u00ean c\u00e2n nh\u1eafc th\u1eadt k\u1ef9.<\/p>\n<p>Sau khi \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n th\u00e0nh c\u00f4ng, ki\u1ec3m tra l\u1ea1i xem c\u00e1c thi\u1ebft l\u1eadp ch\u00ednh \u0111\u00e3 ho\u00e0n th\u00e0nh ch\u01b0a:<\/p>\n<ul>\n<li>Th\u00eam \u0111\u1ecba ch\u1ec9 Facebook Page c\u1ee7a b\u1ea1n<\/li>\n<li>T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o m\u1edbi<\/li>\n<li>Th\u00eam nh\u00e2n vi\u00ean\/ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n v\u00e0o danh s\u00e1ch<\/li>\n<li>Th\u00eam c\u00e1c t\u00e0i s\u1ea3n (pages, ad accounts) c\u1ee7a b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean\/ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch<\/li>\n<li>C\u00e0i \u0111\u1eb7t ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n<\/li>\n<\/ul>\n<h2><span id=\"2_Lien_ket_tai_khoan_Instagram\"><span id=\"2-lien-ket-tai-khoan-instagram\">2. Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Instagram<\/span><\/span><\/h2>\n<p>Ti\u1ebfp theo, b\u1ea1n c\u1ea7n th\u00eam t\u00e0i kho\u1ea3n Instagram c\u1ee7a m\u00ecnh v\u00e0o Business Manager theo c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y.<\/p>\n<p>Truy c\u1eadp v\u00e0o Business Manager- Ch\u1ecdn \u201c<strong>Settings -&gt; Instagram Accounts<\/strong>\u201d (l\u01b0u \u00fd n\u1ebfu kh\u00f4ng t\u00ecm th\u1ea5y t\u00f9y ch\u1ecdn n\u00e0y t\u1ee9c l\u00e0 b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c Facebook c\u1eadp nh\u1eadt ch\u1ee9c n\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Instagram, \u0111\u00e0nh ch\u1edd th\u00f4i)- Ch\u1ecdn \u201c<strong>Claim New Instagram Account<\/strong>\u201d \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1404 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186.jpg 1024w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-4-768x327.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-4-610x260.jpg 610w\" alt=\"\" width=\"1024\" height=\"436\" \/><\/p>\n<p>\u2013 \u0110i\u1ec1n th\u00f4ng tin \u0111\u0103ng nh\u1eadp Instagram bao g\u1ed3m\u00a0<strong>Username<\/strong>\u00a0v\u00e0\u00a0<strong>Password<\/strong>\u00a0v\u00e0o, b\u1ea5m\u00a0<strong>Next<\/strong>.- Ki\u1ec3m tra c\u00e1c \u00f4 tr\u1ed1ng c\u1ea1nh m\u1ed7i t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea5p quy\u1ec1n truy nh\u1eadp cho t\u00e0i kho\u1ea3n Instagram c\u1ee7a b\u1ea1n. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o \u201c<strong>Assign Ad Accounts<\/strong>\u201d v\u00e0 t\u00edch h\u1ee3p c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n sau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1405 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-1.jpg\" alt=\"\" width=\"516\" height=\"278\" \/><\/p>\n<p><strong>L\u01b0u \u00fd:<\/strong>\u00a0M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 \u0111ang s\u1edf h\u1eefu nhi\u1ec1u h\u01a1n 1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook, nh\u01b0ng c\u00f3 th\u1ec3 ch\u1ec9 1 trong s\u1ed1 \u0111\u00f3 \u0111\u01b0\u1ee3c c\u1ea5p quy\u1ec1n t\u1ea1o qu\u1ea3ng c\u00e1o Instagram. \u0110\u01a1n gi\u1ea3n l\u00e0 c\u1ea7n th\u1eddi gian cho \u0111\u1ebfn l\u00fac t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, c\u1ee9 ch\u1edd th\u00f4i.<\/p>\n<h2><span id=\"3_Tao_mau_quang_cao_tren_Power_Editor\"><span id=\"3-tao-mau-quang-cao-tren-power-editor\">3. T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean Power Editor<\/span><\/span><\/h2>\n<p>N\u1ebfu b\u1ea1n v\u1eabn ch\u01b0a quen d\u00f9ng Power Editor th\u00ec b\u1ea1n n\u00ean t\u00ecm \u0111\u1ecdc t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn tr\u01b0\u1edbc. Sau khi \u0111\u00e3 \u0111\u0103ng nh\u1eadp v\u00e0o Power Editor r\u1ed3i, b\u1ea5m ch\u1ecdn \u201c<strong>Download to Power Editor<\/strong>\u201d, ch\u1ecdn t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o b\u1ea1n \u0111\u1ecbnh d\u00f9ng v\u00e0 b\u1ea5m \u201c<strong>Download<\/strong>\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1406 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-2.jpg\" sizes=\"(max-width: 865px) 100vw, 865px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-2.jpg 865w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-6-768x212.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-6-610x169.jpg 610w\" alt=\"\" width=\"865\" height=\"239\" \/><\/p>\n<p>Ti\u1ebfp t\u1ee5c, b\u1ea5m \u201c<strong>Create Campaign<\/strong>\u201d, \u0111i\u1ec1n t\u00ean chi\u1ebfn d\u1ecbch v\u00e0o v\u00e0 ch\u1ecdn \u201c<strong>Clicks to Website<\/strong>\u201d trong m\u1ee5c Objective. B\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t c\u1eeda s\u1ed5 hi\u1ec7n ra v\u1edbi th\u00f4ng b\u00e1o: \u201c<strong>New: Create ads for Instagram<\/strong>\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1407 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-3.jpg\" sizes=\"(max-width: 975px) 100vw, 975px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-3.jpg 975w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-7-768x488.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-7-610x387.jpg 610w\" alt=\"\" width=\"975\" height=\"619\" \/><\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1ed1ng nh\u01b0 v\u1eady cho \u201c<strong>Mobile App Installs<\/strong>\u201d. L\u01b0u \u00fd, hai lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c duy nh\u1ea5t hi\u1ec7n th\u1eddi \u0111ang \u00e1p d\u1ee5ng cho qu\u1ea3ng c\u00e1o Instagram. C\u00f3 th\u1ec3 th\u1eddi gian t\u1edbi Facebook s\u1ebd m\u1edf r\u1ed9ng th\u00eam c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n<p>\u0110\u1eb7t t\u00ean cho nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n\u00a0<strong>Ad set<\/strong>, ch\u1ecdn kh\u1edfi t\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o m\u1edbi, b\u1ea5m \u201c<strong>Create<\/strong>\u201d.<\/p>\n<h2><span id=\"4_Thiet_lap_chien_dich_quang_cao\"><span id=\"4-thiet-lap-chien-dich-quang-cao\">4. Thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/span><\/span><\/h2>\n<p>B\u00e2y gi\u1edd \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1eaft tay v\u00e0o l\u00e0m, h\u00e3y v\u00e0o m\u1ee5c \u201c<strong>ad set level<\/strong>\u201d b\u1eb1ng c\u00e1ch click v\u00e0o n\u00fat ch\u1ecdn n\u1eb1m \u1edf gi\u1eefa tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng \u1edf b\u00ean tr\u00e1i. Ch\u1ecdn ti\u1ebfp nh\u00f3m Ad set v\u1eeba t\u1ea1o m\u1edbi v\u00e0 b\u1ea5m \u201c<strong>Edit<\/strong>\u201d. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng d\u00f9ng Power Editor tr\u01b0\u1edbc \u0111\u00e2y th\u00ec s\u1ebd th\u1ea5y r\u1ea5t quen thu\u1ed9c v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn thi\u1ebft l\u1eadp \u1edf campaign ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li>Budget: ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/li>\n<li>Schedule: th\u1eddi gian bi\u1ec3u<\/li>\n<li>Audience: \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/li>\n<li>Placement: k\u00eanh qu\u1ea3ng c\u00e1o<\/li>\n<li>Optimization and Delivery: t\u1ed1i \u01b0u h\u00f3a v\u00e0 tri\u1ec3n khai<\/li>\n<li>Advanced Delivery: t\u00f9y ch\u1ecdn tri\u1ec3n khai n\u00e2ng cao<\/li>\n<\/ul>\n<p>V\u00e0 ch\u00ednh \u1edf b\u01b0\u1edbc n\u00e0y, t\u1ea1i \u201c<strong>Ad set level<\/strong>\u201d, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t t\u00f9y ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o m\u1edbi. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 c\u00f3 4 h\u00ecnh th\u1ee9c Ad placements g\u1ed3m \u201c<strong>Mobile News Feed<\/strong>\u201d, \u201c<strong>Audience Network<\/strong>\u201d, \u201c<strong>Desktop News Feed<\/strong>\u201d, v\u00e0 \u201c<strong>Desktop Right Column<\/strong>\u201d th\u00ec nay \u0111\u00e3 c\u00f3 th\u00eam \u201c<strong>Instagram<\/strong>\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1408 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-4.jpg\" sizes=\"(max-width: 660px) 100vw, 660px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-4.jpg 660w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-9-610x501.jpg 610w\" alt=\"\" width=\"660\" height=\"542\" \/><\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean Instagram m\u00e0 th\u00f4i th\u00ec ch\u1ecdn \u0111\u00fang m\u1ed9t m\u1ee5c \u201c<strong>Instagram<\/strong>\u201d tr\u00ean b\u1ea3ng Placement. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u1ea3 \u201c<strong>Mobile News Feed<\/strong>\u201d v\u00e0 \u201c<strong>Instagram<\/strong>\u201d. Ti\u1ebfp t\u1ee5c d\u00f9ng t\u00f9y ch\u1ecdn x\u1ed5 xu\u1ed1ng \u1edf m\u1ee5c Mobile Devices \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u1ea3 hai n\u1ec1n t\u1ea3ng Android v\u00e0 iOS, ho\u1eb7c ch\u1ec9 m\u1ed9t trong hai.<\/p>\n<p><strong>L\u01b0u \u00fd:<\/strong>\u00a0c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o Instagram ch\u1ec9 hi\u1ec3n th\u1ecb duy nh\u1ea5t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng xem \u0111\u01b0\u1ee3c tr\u00ean phi\u00ean b\u1ea3n Instagram phi\u00ean b\u1ea3n web<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1409 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-5.jpg\" sizes=\"(max-width: 660px) 100vw, 660px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-5.jpg 660w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-10-610x231.jpg 610w\" alt=\"\" width=\"660\" height=\"250\" \/><\/p>\n<p>B\u00e2y gi\u1edd ti\u1ebfp t\u1ee5c \u0111\u1ebfn v\u1edbi m\u1ee5c Audience. Hi\u1ec7n t\u1ea1i qu\u1ea3ng c\u00e1o Instagram \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia d\u00f9ng Facebook tr\u00ean th\u1ebf gi\u1edbi v\u00e0 ta \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o Instagram \u1edf m\u1ed7i qu\u1ed1c gia (potential reach). \u0110i\u1ec1u n\u00e0y v\u00f4 h\u00ecnh chung c\u0169ng n\u00f3i cho ta bi\u1ebft c\u00f3 \u0111\u00edch x\u00e1c bao nhi\u00eau ng\u01b0\u1eddi \u0111ang d\u00f9ng Instagram \u1edf m\u1ed7i qu\u1ed1c gia, \u0111i\u1ec1u c\u1ef1c k\u1ef3 tuy\u1ec7t v\u1eddi \u0111\u1eb7c bi\u1ec7t l\u00e0 cho m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1410 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-6.jpg\" sizes=\"(max-width: 921px) 100vw, 921px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-6.jpg 921w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-11-768x389.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-11-610x309.jpg 610w\" alt=\"\" width=\"921\" height=\"467\" \/><\/p>\n<p>\u0110\u1eb7c bi\u1ec7t b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn hai m\u1ee5c Custom Audience (d\u00e0nh cho kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 kh\u00e1ch vi\u1ebfng th\u0103m websites c\u1ee7a b\u1ea1n) c\u0169ng nh\u01b0 Lookalike Audience (Facebook t\u1ef1 t\u00ecm t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u00f9ng \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 s\u1edf th\u00edch) y nh\u01b0 qu\u1ea3ng c\u00e1o Facebook quen thu\u1ed9c.<\/p>\n<h2><span id=\"5_Tao_mau_quang_cao_Instagram\"><span id=\"5-tao-mau-quang-cao-instagram\">5. T\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o Instagram<\/span><\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u2013\u00a0<strong>t\u1ea1o m\u1eabu qu\u1ea3ng c\u00e1o<\/strong>. Sau khi b\u1ea1n t\u1ea1o chi\u1ebfn d\u1ecbch v\u00e0 tinh ch\u1ec9nh c\u00e1c thi\u1ebft l\u1eadp xong xu\u00f4i, chuy\u1ec3n qua ph\u1ea7n \u201cads level\u201d v\u00e0 b\u1ea5m\u00a0<strong>Edit<\/strong>\u00a0c\u1ea1nh m\u1eabu qu\u1ea3ng c\u00e1o.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u00edch \u0111\u1ebfn (Destination) cho m\u1eabu qu\u1ea3ng c\u00e1o: t\u00e0i kho\u1ea3n Instagram c\u1ee7a b\u1ea1n v\u00e0 Facebook page. Nh\u1edb ch\u1ecdn t\u00e0i kho\u1ea3n Instagram m\u00e0 b\u1ea1n \u0111ang d\u00f9ng v\u00ec t\u00e0i kho\u1ea3n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o. Ngay th\u1eddi \u0111i\u1ec3m n\u00e0y th\u00ec b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e9p ch\u1ecdn qu\u1ea3ng c\u00e1o cho b\u1ea5t c\u1ee9 post n\u00e0o s\u1eb5n c\u00f3 tr\u00ean Instagram m\u00e0 ph\u1ea3i t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o m\u1edbi ho\u00e0n to\u00e0n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1411 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-7.jpg\" alt=\"\" width=\"486\" height=\"327\" \/><\/p>\n<p>Ti\u1ebfp theo, g\u00f5 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0o, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi qu\u1ea3ng c\u00e1o Facebook l\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 d\u00f9ng t\u1ed1i \u0111a 300 k\u00fd t\u1ef1 trong ph\u1ea7n text khi qu\u1ea3ng c\u00e1o tr\u00ean Instagram. Ho\u1eb7c c\u00e1c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn b\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u0103ng l\u00ean fanpage c\u0169ng \u0111\u01b0\u1ee3c,tuy nhi\u00ean \u0111\u1ecbnh d\u1ea1ng \u1ea3nh l\u00fac n\u00e0y n\u00ean l\u00e0 \u1ea3nh vu\u00f4ng \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t c\u1ea3 tr\u00ean 2 n\u1ec1n t\u1ea3ng<\/p>\n<p>Cu\u1ed1i c\u00f9ng, ch\u1ecdn m\u1eabu h\u00ecnh \u1ea3nh cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, k\u00edch th\u01b0\u1edbc chu\u1ea9n l\u00e0 1080x1080px v\u00e0 ch\u1ecdn n\u00fat\u00a0<strong>Call-to-action<\/strong>\u00a0nh\u01b0 h\u00ecnh \u1ea3nh:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1412 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-8.jpg\" alt=\"\" width=\"484\" height=\"430\" \/><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng n\u00fat Preview \u0111\u1ec3 xem tr\u01b0\u1edbc m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb nh\u01b0 n\u00e0o trong th\u1ef1c t\u1ebf. N\u1ebfu b\u1ea1n \u0111\u00e3 ki\u1ec3m tra l\u1ea1i l\u1ea7n n\u1eefa c\u00e1c thi\u1ebft l\u1eadp v\u00e0 ch\u1eafc ch\u1eafn r\u1ed3i th\u00ec c\u00f3 th\u1ec3 nh\u1ea5n n\u00fat \u201c<strong>Upload Changes<\/strong>\u201d \u1edf tr\u00ean \u0111\u1ea7u trang. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u00f9 ph\u1ea3i m\u1ea5t t\u1edbi 24 ti\u1ebfng \u0111\u1ec3 Facebook duy\u1ec7t v\u00e0 th\u00f4ng qua nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y post qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ngay l\u1eadp t\u1ee9c sau khi \u0111\u0103ng t\u1ea3i l\u00ean y nh\u01b0 l\u00e0 qu\u1ea3ng c\u00e1o Facebook hay c\u00f2n g\u1ecdi l\u00e0 \u201cpost \u1ea9n\u201d. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 d\u00f9 m\u1eabu qu\u1ea3ng c\u00e1o Instagram kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n nh\u01b0ng c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng qua link gi\u00e1n ti\u1ebfp (permalink).<\/p>\n<p>N\u1ebfu b\u1ea1n quay tr\u1edf l\u1ea1i Power Editor, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t \u0111\u01b0\u1eddng link ngay d\u01b0\u1edbi ph\u1ea7n Ad Preview v\u1edbi d\u00f2ng th\u00f4ng b\u00e1o nh\u01b0 \u1ea3nh d\u01b0\u1edbi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1413 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-9.jpg\" alt=\"\" width=\"552\" height=\"178\" \/><\/p>\n<p>B\u1ea1n b\u1ea5m v\u00e0o n\u00f3 s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn phi\u00ean b\u1ea3n web c\u1ee7a Instagram v\u00e0 \u1edf \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 qu\u1ea3 hi\u1ec3n th\u1ecb c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 h\u1ed3i \u0111\u00e1p l\u1ea1i b\u1ea5t c\u1ee9 comment n\u00e0o xu\u1ea5t hi\u1ec7n.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1eddng link n\u00e0y trong Ads Manager, ch\u1ec9 c\u1ea7n xem dashboard, ch\u1ecdn campaign v\u00e0 Ad set, b\u1ea5m v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o c\u1ea7n xem. \u1ede g\u00f3c b\u00ean ph\u1ea3i tr\u00ean c\u00f9ng b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh con m\u1eaft s\u1ebd m\u1edf ra c\u1eeda s\u1ed5 xem tr\u01b0\u1edbc \u2013 click v\u00e0o \u0111\u1ec3 xem Preview v\u00e0 l\u1ea5y permalink.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1414 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-10.jpg\" sizes=\"(max-width: 884px) 100vw, 884px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-10.jpg 884w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-17-768x607.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-17-610x482.jpg 610w\" alt=\"\" width=\"884\" height=\"699\" \/><\/p>\n<h2><span id=\"6_Theo_doi_va_toi_uu_chien_dich_quang_cao\"><span id=\"6-theo-doi-va-toi-uu-chien-dich-quang-cao\">6. Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/span><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c Websites Conversions nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 g\u1eafn \u201c<strong>conversion pixels<\/strong>\u201d nh\u01b0 Facebook Ads v\u00e0o b\u1ea5t c\u1ee9 m\u1eabu Instagram Ads n\u00e0o. \u0110o\u1ea1n m\u00e3 n\u00e0y s\u1ebd gi\u00fap theo d\u00f5i c\u00e1c h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft v\u1ec1 websites c\u1ee7a b\u1ea1n. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c tham s\u1ed1 theo d\u00f5i, \u0111i\u1ec1n v\u00e0o m\u1eabu bi\u1ec3u \u0111\u1ec3 th\u00eam m\u1ed9t l\u1edbp tracking n\u1eefa. \u0110\u1ec3 t\u1eadn d\u1ee5ng th\u00ec b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 d\u00f9ng link UTM \u0111\u1ec3 \u0111\u1ecbnh d\u1ea1ng c\u00e1c bi\u1ebfn \u201csource, medium, campaign, content\u201d cho m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. C\u00e1c c\u1ea5u h\u00ecnh n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean Google Analytics gi\u00fap b\u1ea1n \u0111\u1ecbnh d\u1ea1ng chi\u1ebfn d\u1ecbch t\u1ed1t h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1415 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-11.jpg\" sizes=\"(max-width: 485px) 100vw, 485px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/huong-dan-tao-va-toi-uu-quang-cao-tren-instagram-186-11.jpg 485w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2017\/10\/Huong-dan-tao-va-toi-uu-quang-cao-tren-Instagram-18-410x200.jpg 410w\" alt=\"\" width=\"485\" height=\"238\" \/><\/p>\n<h2><span id=\"7_Nghien_cuu_ky_Instagram_Adverstising_Guidelines\"><span id=\"7-nghien-cuu-ky-instagram-adverstising-guidelines\">7. Nghi\u00ean c\u1ee9u k\u1ef9 Instagram Adverstising Guidelines<\/span><\/span><\/h2>\n<p>L\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh, do \u0111\u00f3 Instagram v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 th\u1eed ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Instagram v\u00e0 th\u1ea5t b\u1ea1i v\u00ec Facebook\/Instagram li\u00ean t\u1ee5c kh\u00f4ng th\u00f4ng qua c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng th\u00e8m gi\u1ea3i th\u00edch l\u00fd do. Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi sau khi g\u1eedi ph\u00e0n n\u00e0n cho Support th\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n<p>Ph\u1ea7n \u201cHelp\u201d s\u1ebd cho b\u1ea1n bi\u1ebft v\u1ec1 ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ee7a Facebooknh\u01b0ng nh\u1eefng th\u00f4ng tin n\u00e0y l\u00e0 ch\u01b0a \u0111\u1ee7 v\u00ec c\u00f3 nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ch\u1ea1y tr\u00ean Facebook nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c Instagram th\u00f4ng qua. Sau khi t\u00ecm hi\u1ec3u nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e0i ph\u1ecfng v\u1ea5n v\u1edbi Jim Squires \u2013 Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a Instagram \u0111\u00e3 chia s\u1ebb nh\u1eefng \u0111i\u1ec1u lu\u1eadt c\u1ef1c k\u1ef3 h\u1eefu \u00edch m\u00e0 m\u1ecdi nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Instagram ph\u1ea3i tu\u00e2n theo:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng l\u1ea1i c\u00e1c h\u00ecnh \u1ea3nh h\u1ecd t\u1eebng d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3, v\u00ed d\u1ee5 nh\u01b0 \u0111\u00e3 d\u00f9ng cho c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o kh\u00e1c<\/li>\n<li>Kh\u00f4ng l\u1ea1m d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc h\u00ecnh \u1ea3nh qu\u00e1 \u0111\u00e0<\/li>\n<li>H\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o tr\u00ean Instagram kh\u00f4ng cho ph\u00e9p ch\u1ee9a b\u1ea5t c\u1ee9 k\u00fd t\u1ef1 n\u00e0o<\/li>\n<li>Kh\u00f4ng d\u00f9ng c\u00e1c m\u00e1nh l\u1edbi\/m\u1eb9o v\u1eb7t \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/li>\n<li>Kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eafn logo th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1eabu qu\u1ea3ng c\u00e1o (tr\u1eeb phi logo c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c \u1ea3nh nh\u01b0ng kh\u00f4ng qu\u00e1 n\u1ed5i b\u1eadt l\u00ean kh\u1ecfi khung c\u1ea3nh chung)<\/li>\n<li>H\u00ecnh \u1ea3nh ph\u1ea3i \u201ctrung th\u1ef1c v\u1edbi tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u201d<\/li>\n<li>Kh\u00f4ng ng\u1edb ng\u1ea9n ho\u1eb7c g\u00e2y s\u1ed1c<\/li>\n<li>C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u1ea5y g\u1ee3i \u00fd t\u1eeb c\u00e1c hashtag \u0111\u00e3 c\u00f3 s\u1eb5n do c\u1ed9ng \u0111\u1ed3ng t\u1ea1o ra v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tr\u00ean Instagram<\/li>\n<li>C\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u201ckho\u1ea3nh kh\u1eafc\u201d ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 show s\u1ea3n ph\u1ea9m. N\u00f3i c\u00e1ch kh\u00e1c c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u0169ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng th\u1ea5y m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau xu\u1ea5t hi\u1ec7n 2 l\u1ea7n tr\u00ean Instagram<\/li>\n<\/ul>\n<p>Nh\u1eefng chia s\u1ebb n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c tr\u00ean m\u1ee5c Facebook Help v\u1ec1 vi\u1ec7c kh\u1edfi t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o Instagram \u0111\u00fang quy c\u00e1ch:<\/p>\n<ul>\n<li>H\u00e3y ch\u1eafc r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ec1u ch\u1ec9 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u00e3y s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh kh\u01a1i g\u1ee3i \u00fd t\u01b0\u1edfng, c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n ho\u1eb7c c\u00f3 ch\u1ee7 \u0111\u1ec1 xuy\u00ean su\u1ed1t<\/li>\n<li>H\u00e3y \u0111\u0103ng t\u1ea3i c\u00e1c h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c x\u1eed l\u00fd k\u1ef9 c\u00e0ng v\u1edbi nh\u1eefng \u0111i\u1ec3m nh\u1ea5n m\u1ea1nh m\u1ebd.<\/li>\n<li>\u1ea2nh c\u1ea7n ph\u1ea3i s\u00e1ng r\u00f5, khung h\u00ecnh ch\u1eb7t ch\u1ebd, m\u00e0u s\u1eafc c\u00e2n b\u1eb1ng, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao<\/li>\n<\/ul>\n<h2><span id=\"8_Loi_ket\"><span id=\"8-loi-ket\">8. L\u1eddi k\u1ebft<\/span><\/span><\/h2>\n<p>D\u1ef1a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin n\u00e0y, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c nh\u00e0 marketing tr\u00ean Instagram s\u1ebd v\u1ea5t v\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi l\u00e0m qu\u1ea3ng c\u00e1o Facebook, tr\u1eeb phi h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 ch\u1ee5p \u1ea3nh v\u00e0 k\u1ec3 chuy\u1ec7n th\u1eadt hay. V\u00e0 v\u1edbi c\u00e1ch n\u00e0y th\u00ec ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng k\u00e9o traffic v\u1ec1 trang ch\u1ee7 \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc. S\u1ebd d\u1ec5 d\u00e0ng h\u01a1n cho c\u00e1c c\u00f4ng ty thi\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh, nh\u01b0ng th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 h\u1ecd c\u0169ng ph\u1ea3i tr\u1edf n\u00ean s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 t\u00ecm ra c\u00e1ch k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng \u201ckho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi\u201d nh\u01b0 Instagram khuy\u1ebfn c\u00e1o. Hy v\u1ecdng ch\u00ednh Instagram s\u1ebd \u0111\u01b0a ra nh\u1eefng ti\u00eau chu\u1ea9n v\u00e0 quy t\u1eafc r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng th\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed9c \u0111\u00e1o n\u00e0y.<\/p>\n<p>C\u00f2n b\u1ea1n, n\u1ebfu l\u00e0 nh\u00e0 marketing tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 mu\u1ed1n s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Instagram cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh kh\u00f4ng? B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 m\u1edbi m\u1ebb n\u00e0y v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 m\u00ecnh \u0111ang c\u00f3 !!!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook \u0111\u00e3 ch\u00ednh th\u1ee9c m\u1edf c\u1eeda d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean Instagram cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u1eefng d\u1ecbch v\u1ee5 Instagram Ads v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn v\u1edbi ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 th\u00ec nay \u0111\u00e3 s\u1eb5n s\u00e0ng cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/186"}],"collection":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":1,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/186\/revisions\/200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/media\/187"}],"wp:attachment":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}