{"id":103,"date":"2019-04-01T00:07:51","date_gmt":"2019-04-01T00:07:51","guid":{"rendered":"https:\/\/tintuc6.maugiaodien.com\/?p=103"},"modified":"2019-04-02T03:56:58","modified_gmt":"2019-04-02T03:56:58","slug":"cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z","status":"publish","type":"post","link":"https:\/\/khogiaodienmau.net\/blog01\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z\/","title":{"rendered":"C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch Google Shopping to\u00e0n t\u1eadp t\u1eeb A-Z"},"content":{"rendered":"<p>Google Shopping \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ebf gi\u1edbi t\u1eeb l\u00e2u, nh\u01b0ng t\u1ea7m th\u00e1ng 5 \u0111\u1ebfn th\u00e1ng 6\/2018 m\u1edbi ch\u00ednh th\u1ee9c xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1 m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3, nh\u01b0ng t\u00e0i li\u1ec7u v\u1ec1 n\u00f3 c\u00f2n kh\u00e1 \u00edt. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3 \u0110\u1ec7 Nh\u1ea5t \u0110\u1ed9c s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c b\u1ea1n m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 setup v\u00e0 ch\u1ea1y lo\u1ea1i h\u00ecnh chi\u1ebfn d\u1ecbch n\u00e0y nh\u00e9.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Quang_cao_Google_Shopping_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Qu\u1ea3ng c\u00e1o Google Shopping l\u00e0 g\u00ec?<\/a><ul><li><a href=\"#Dieu_kien_de_website_su_dung_chien_dich_nay\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 website s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch n\u00e0y<\/a><\/li><\/ul><\/li><li><a href=\"#2_Cai_dat_chien_dich_mua_sam_nhu_the_nao\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul><li><a href=\"#21_Tao_tai_khoan_Merchant_Center\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 2.1. T\u1ea1o t\u00e0i kho\u1ea3n Merchant Center<\/a><\/li><li><a href=\"#22_Xac_minh_tai_khoan_Merchant_Center_voi_chu_website\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2.2. X\u00e1c minh t\u00e0i kho\u1ea3n Merchant Center v\u1edbi ch\u1ee7 website<\/a><\/li><li><a href=\"#23_Lien_ket_tai_khoan_Merchant_Center_voi_Google_AdWords\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 2.3. Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Merchant Center v\u1edbi Google AdWords<\/a><\/li><li><a href=\"#24_Update_du_lieu_san_pham_len_Merchant_Center_nhu_the_nao\"><span class=\"toc_number toc_depth_2\">2.4<\/span> 2.4. Update d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m l\u00ean Merchant Center nh\u01b0 th\u1ebf n\u00e0o<\/a><\/li><li><a href=\"#25_Tao_chien_dich_Mua_Sam_Google_Shopping\"><span class=\"toc_number toc_depth_2\">2.5<\/span> 2.5. T\u1ea1o chi\u1ebfn d\u1ecbch Mua S\u1eafm \u2013 Google Shopping<\/a><\/li><\/ul><\/li><li><a href=\"#3_Loi_ket\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Quang_cao_Google_Shopping_la_gi\"><span id=\"1-quang-cao-google-shopping-la-gi\">1. Qu\u1ea3ng c\u00e1o Google Shopping l\u00e0 g\u00ec?<\/span><\/span><\/h2>\n<p>Chi\u1ebfn d\u1ecbch Google Shopping (hay c\u00f2n g\u1ecdi l\u00e0 Chi\u1ebfn d\u1ecbch mua s\u1eafm) l\u00e0 lo\u1ea1i h\u00ecnh chi\u1ebfn d\u1ecbch cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n (h\u00ecnh \u1ea3nh, t\u00ean, gi\u00e1 b\u00e1n, m\u00f4 t\u1ea3 v\u2026v\u2026) tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Vi\u1ec7c n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u00f4ng qua b\u1edfi Merchant Center<\/p>\n<p>Chi\u1ebfn d\u1ecbch mua s\u0103m s\u1ebd t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google khi truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n<\/p>\n<h3><span id=\"Dieu_kien_de_website_su_dung_chien_dich_nay\"><span id=\"dieu-kien-de-website-su-dung-chien-dich-nay\">\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 website s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch n\u00e0y<\/span><\/span><\/h3>\n<ul>\n<li>Website c\u00f3 trang \u0111\u1ed5i tr\u1ea3<\/li>\n<li>Website c\u00f3 gi\u1ecf h\u00e0ng (hay c\u00f2n g\u1ecdi l\u00e0 e-commerce)<\/li>\n<li>Website t\u00edch h\u1ee3p ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n online<\/li>\n<li>Website c\u00f3 ch\u1ee9ng ch\u1ec9 SSL<\/li>\n<\/ul>\n<h2><span id=\"2_Cai_dat_chien_dich_mua_sam_nhu_the_nao\"><span id=\"2-cai-dat-chien-dich-mua-sam-nhu-the-nao\">2. C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/span><\/h2>\n<h3><span id=\"21_Tao_tai_khoan_Merchant_Center\"><span id=\"21-tao-tai-khoan-merchant-center\">2.1. T\u1ea1o t\u00e0i kho\u1ea3n Merchant Center<\/span><\/span><\/h3>\n<p>\u2013 B1: Truy c\u1eadp \u0111\u01b0\u1eddng link\u00a0Merchant Center\u00a0\u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n\u00a0Merchant Center cho ri\u00eang m\u00ecnh<br \/>\n\u2013 B2: T\u1ea1o t\u00e0i kho\u1ea3n b\u1eb1ng c\u00e1ch \u0111i\u1ec1n c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n theo form nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1737 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103.jpg\" sizes=\"(max-width: 1110px) 100vw, 1110px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103.jpg 1110w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37743376_1693243054078788_6240761294119501824_o-768x457.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37743376_1693243054078788_6240761294119501824_o-610x363.jpg 610w\" alt=\"\" width=\"1110\" height=\"660\" \/><\/p>\n<h3><span id=\"22_Xac_minh_tai_khoan_Merchant_Center_voi_chu_website\"><span id=\"22-xac-minh-tai-khoan-merchant-center-voi-chu-website\">2.2. X\u00e1c minh t\u00e0i kho\u1ea3n Merchant Center v\u1edbi ch\u1ee7 website<\/span><\/span><\/h3>\n<p>Hi\u1ec7n t\u1ea1i Google c\u00f3 4 c\u00e1ch \u0111\u1ec3 x\u00e1c minh t\u00e0i kho\u1ea3n Merchant Center v\u1edbi Website, th\u1ea5y c\u00e1ch n\u00e0o d\u1ec5 v\u1edbi m\u00ecnh th\u00ec c\u00f3 th\u1ec3 tri\u1ec3n khai ch\u1ee9 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0m gi\u1ed1ng m\u00ecnh<\/p>\n<p><strong>C\u00e1ch 1:X\u00e1c minh b\u1eb1ng vi\u1ec7c g\u1eafn \u0111o\u1ea1n m\u00e3 HTML c\u1ee7a Merchant Center l\u00ean web theo h\u01b0\u1edbng d\u1eabn (Google khuy\u00ean d\u00f9ng)\u00a0<\/strong><\/p>\n<ul>\n<li>Google s\u1ebd g\u1eedi 1 file HTML v\u00e0 t\u1ea3i xu\u1ed1ng.(L\u01b0u \u00fd: Khi t\u1ea3i file xu\u1ed1ng nh\u01b0 n\u00e0o th\u00ec \u0111\u1ec3 nguy\u00ean nh\u01b0 th\u1ebf, k\u1ec3 c\u1ea3 t\u00ean file)<\/li>\n<li>Upload file l\u00ean hosting ch\u1ee9a website c\u1ee7a b\u1ea1n<\/li>\n<li>X\u00e1c nh\u1eadn v\u1edbi Merchant Center v\u1ec1 vi\u1ec7c t\u1ea3i file l\u00ean web c\u1ee7a b\u1ea1n th\u00f4ng qua \u0111\u01b0\u1eddng link \u0111\u01b0\u1ee3c g\u1ee3i \u00fd<\/li>\n<li>B\u1ea5m x\u00e1c minh URL \u0111\u1ec3 g\u1eedi URL \u0111\u1ebfn Google Search Console v\u00e0 x\u00e1c minh<\/li>\n<li>L\u01b0u \u00fd: Kh\u00f4ng x\u00f3a t\u1ec7p HTML sau khi \u0111\u00e3 x\u00e1c minh<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1738 aligncenter hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-1.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-1.jpg 696w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/quang-cao-mua-sam-google-shopping-la-gi-04-100x100.png 100w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/quang-cao-mua-sam-google-shopping-la-gi-04-610x617.png 610w\" alt=\"\" width=\"696\" height=\"704\" \/><\/p>\n<p><strong>C\u00e1ch 2:X\u00e1c minh b\u1eb1ng \u0111o\u1ea1n m\u00e3 HTML<\/strong><\/p>\n<ul>\n<li>Sao ch\u00e9p th\u1ebb Meta m\u00e0 Merchant Center g\u1ee3i \u00fd v\u00e0o ph\u1ea7n header c\u1ee7a website. Th\u1ebb n\u00e0y s\u1ebd n\u1eb1m trong ph\u1ea7n th\u1ebb &lt;head&gt;<\/li>\n<li>B\u1ea5m x\u00e1c minh URL \u0111\u1ec3 g\u1eedi URL \u0111\u1ebfn Google Search Console v\u00e0 x\u00e1c minh<\/li>\n<li>L\u01b0u \u00fd: Kh\u00f4ng x\u00f3a th\u1ebb Meta sau khi \u0111\u00e3 x\u00e1c minh<\/li>\n<\/ul>\n<p><strong>C\u00e1ch 3:\u00a0X\u00e1c minh b\u1eb1ng Analytics\u00a0(C\u00e1 nh\u00e2n m\u00ecnh khuy\u00ean d\u00f9ng)<\/strong><\/p>\n<ul>\n<li>\u0110i\u1ec1u ki\u1ec7n email qu\u1ea3n tr\u1ecb Analytics ph\u00e2n quy\u1ec1n cho email \u0111\u0103ng k\u00fd Merchant Center l\u00e0m \u0111\u1ed3ng qu\u1ea3n tr\u1ecb v\u00e0 code Analytics \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn l\u00ean website. Tr\u01b0\u1eddng h\u1ee3p chung email th\u00ec b\u1ea5m x\u00e1c minh nh\u01b0 b\u00ecnh th\u01b0\u1eddng<\/li>\n<li>G\u1eedi x\u00e1c minh URL<\/li>\n<\/ul>\n<p><strong>C\u00e1ch 4:\u00a0X\u00e1c minh b\u1eb1ng Google Tag Manager( C\u00e1 nh\u00e2n m\u00ecnh khuy\u00ean d\u00f9ng )<\/strong><\/p>\n<ul>\n<li>C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1ch 3, \u0111i\u1ec1u ki\u1ec7n email qu\u1ea3n tr\u1ecb Google tag manager ph\u00e2n quy\u1ec1n cho email \u0111\u0103ng k\u00fd Merchant Center l\u00e0m \u0111\u1ed3ng qu\u1ea3n tr\u1ecb ( c\u00f3 quy\u1ec1n xu\u1ea5t b\u1ea3n) v\u00e0 code GTM \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn l\u00ean Website. Tr\u01b0\u1eddng h\u1ee3p chung email th\u00ec b\u1ea5m x\u00e1c minh nh\u01b0 b\u00ecnh th\u01b0\u1eddng<\/li>\n<li>G\u1eedi x\u00e1c minh URL<\/li>\n<\/ul>\n<h3><span id=\"23_Lien_ket_tai_khoan_Merchant_Center_voi_Google_AdWords\"><span id=\"23-lien-ket-tai-khoan-merchant-center-voi-google-adwords\">2.3. Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n Merchant Center v\u1edbi Google AdWords<\/span><\/span><\/h3>\n<ul>\n<li><strong>B\u01b0\u1edbc 1<\/strong>: \u0110\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n Merchant Center v\u00e0n b\u1ea5m v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng 3 ch\u1ea5m \u1edf ph\u00eda tr\u00ean g\u00f3c ph\u1ea3i m\u00e0n h\u00ecnh sau \u0111\u00f3 ch\u1ecdn\u00a0<strong>Li\u00ean k\u1ebft t\u00e0i kho\u1ea3n<\/strong><\/li>\n<li><strong>B\u01b0\u1edbc 2<\/strong>:Ch\u1ecdn li\u00ean k\u1ebft AdWords<\/li>\n<li><strong>B\u01b0\u1edbc 3<\/strong>:\u0110i\u1ec1n ID t\u00e0i kho\u1ea3n AdWords c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3 v\u00e0 b\u1ea5m g\u1eedi ( N\u1ebfu Merchant Center kh\u00f4ng g\u1ee3i \u00fd t\u00e0i kho\u1ea3n cho b\u1ea1n )<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1739 hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-2.jpg\" sizes=\"(max-width: 1314px) 100vw, 1314px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-2.jpg 1314w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37698865_1693248920744868_6393682745700122624_o-768x369.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37698865_1693248920744868_6393682745700122624_o-610x293.jpg 610w\" alt=\"\" width=\"1314\" height=\"632\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 4<\/strong>:\u0110\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n AdWords sau \u0111\u00f3 ch\u1ecdn\u00a0<strong>C\u00e0i \u0111\u1eb7t\u00a0<\/strong>ch\u1ecdn ti\u1ebfp\u00a0<strong>C\u00e1c t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft<\/strong>r\u1ed3i ch\u1ecdn\u00a0<strong>Merchant center<\/strong>\u00a0cu\u1ed1i c\u00f9ng\u00a0<strong>X\u00e1c nh\u1eadn li\u00ean k\u1ebft<\/strong><\/li>\n<\/ul>\n<h3><span id=\"24_Update_du_lieu_san_pham_len_Merchant_Center_nhu_the_nao\"><span id=\"24-update-du-lieu-san-pham-len-merchant-center-nhu-the-nao\">2.4. Update d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m l\u00ean Merchant Center nh\u01b0 th\u1ebf n\u00e0o<\/span><\/span><\/h3>\n<ul>\n<li><strong>B\u01b0\u1edbc 1<\/strong>: \u0110\u0103ng nh\u1eadp Merchant Center sau \u0111\u00f3 ch\u1ecdn\u00a0<strong>S\u1ea3n ph\u1ea9m<\/strong>\u00a0r\u1ed3i ch\u1ecdn ti\u1ebfp\u00a0<strong>Ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u<\/strong>\u00a0cu\u1ed1i c\u00f9ng b\u1ea5m v\u00e0o d\u1ea5u\u00a0<strong>+<\/strong>\u00a0 v\u00e0\u00a0<strong>T\u1ea1o ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u ch\u00ednh<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1740 aligncenter hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-3.jpg\" sizes=\"(max-width: 1314px) 100vw, 1314px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-3.jpg 1314w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37750589_1693255620744198_6311589732941824000_o-768x368.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37750589_1693255620744198_6311589732941824000_o-610x292.jpg 610w\" alt=\"\" width=\"1314\" height=\"630\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 2<\/strong>: \u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin y\u00eau c\u1ea7u (\u0110\u1ed1i v\u1edbi ph\u1ea7n ng\u00f4n ng\u1eef theo c\u00e1 nh\u00e2n m\u00ecnh khuyen n\u00ean ch\u1ecdn l\u00e0\u00a0<strong>Ti\u1ebfng Anh<\/strong>\u00a0\u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p file b\u1ecb l\u1ed7i)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1741 hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-4.jpg\" sizes=\"(max-width: 1304px) 100vw, 1304px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-4.jpg 1304w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37709664_1693265674076526_4277690364850077696_o-768x387.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37709664_1693265674076526_4277690364850077696_o-610x307.jpg 610w\" alt=\"\" width=\"1304\" height=\"657\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 3\u00a0<\/strong>:\u0110\u1eb7t t\u00ean v\u00e0 ch\u1ecdn thi\u1ebft l\u1eadp ngu\u1ed3n d\u1eef li\u1ec7u b\u1eb1ng Google trang t\u00ednh, v\u00ec ch\u1ecdn c\u00e1i n\u00e0y c\u00f3 template s\u1eb5n n\u00ean r\u1ea5t ti\u1ec7n cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1742 aligncenter hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-5.jpg\" sizes=\"(max-width: 1310px) 100vw, 1310px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-5.jpg 1310w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37691962_1693267540743006_5273393071168421888_o-768x384.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37691962_1693267540743006_5273393071168421888_o-610x305.jpg 610w\" alt=\"\" width=\"1310\" height=\"655\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 4<\/strong>:Ch\u1ecdn \u201c<strong>t\u1ea1o b\u1ea3ng t\u00ednh Google m\u1edbi t\u1eeb b\u1ea3n m\u1eabu<\/strong>\u201d ho\u1eb7c c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng template\u00a0<a href=\"http:\/\/docs.google.com\/spreadsheets\/u\/1\/d\/1wNh5NP7bhhGPhCOK0q20gtkrZquD-WZt9Ugi4XaSBxI\/edit#gid=0\">T\u1ea1i \u0111\u00e2y<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1743 hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-6.jpg\" sizes=\"(max-width: 1310px) 100vw, 1310px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-6.jpg 1310w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37691962_1693267540743006_5273393071168421888_o-1-768x384.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37691962_1693267540743006_5273393071168421888_o-1-610x305.jpg 610w\" alt=\"\" width=\"1310\" height=\"655\" \/><\/p>\n<ul>\n<li><strong>L\u01b0u \u00fd<\/strong>: \u0110\u1ec3 \u0111i\u1ec1n \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u nh\u01b0 template c\u1ee7a t\u00e0i kho\u1ea3n Merchant center y\u00eau c\u1ea7u th\u00ec c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 b\u00ean l\u00e0m Website, nh\u1edd h\u1ecd xu\u1ea5t ra file d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n tr\u00ean Web, c\u00f2n v\u1edbi n\u1ec1n t\u1ea3ng WordPress th\u00ec c\u00e1c b\u1ea1n s\u1eed d\u1ee5ng Plugin\u00a0<a href=\"http:\/\/wordpress.org\/plugins\/purple-xmls-google-product-feed-for-woocommerce\/\">Woocommerce Google Feed Manager\u00a0<\/a>l\u00e0 xong<\/li>\n<\/ul>\n<h3><span id=\"25_Tao_chien_dich_Mua_Sam_Google_Shopping\"><span id=\"25-tao-chien-dich-mua-sam-8211-google-shopping\">2.5. T\u1ea1o chi\u1ebfn d\u1ecbch Mua S\u1eafm \u2013 Google Shopping<\/span><\/span><\/h3>\n<ul>\n<li><strong>B\u01b0\u1edbc 1:<\/strong>\u00a0\u0110\u0103ng nh\u1eadp Google AdWords( \u0110o\u1ea1n n\u00e0y \u0111\u01a1n gi\u1ea3n n\u00ean m\u00ecnh s\u1ebd h\u01b0\u1edbng d\u1eabn nhanh)<\/li>\n<li><strong>B\u01b0\u1edbc 2:<\/strong>\u00a0T\u1ea1o chi\u1ebfn d\u1ecbch v\u00e0 ch\u1ecdn m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c kh\u00f4ng ch\u1ecdn m\u1ee5c ti\u00eau (ch\u1ecdn nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c s\u1ebd kh\u00f4ng tri\u1ec3n khai \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch mua s\u1eafm)<\/li>\n<li><strong>B\u01b0\u1edbc 3:<\/strong>\u00a0Ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch Google Mua S\u1eafm<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1744 aligncenter hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-7.jpg\" sizes=\"(max-width: 817px) 100vw, 817px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-7.jpg 817w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37750696_1693277207408706_4225211744303185920_n-768x494.jpg 768w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37750696_1693277207408706_4225211744303185920_n-610x392.jpg 610w\" alt=\"\" width=\"817\" height=\"525\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 4:<\/strong>\u00a0Ch\u1ecdn t\u00e0i kho\u1ea3n Google Merchant v\u1edbi s\u1ea3n ph\u1ea9m v\u1eeba Upload \u1edf tr\u00ean \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/li>\n<li><strong>B\u01b0\u1edbc 5:<\/strong>\u00a0Ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb<\/li>\n<li><strong>B\u01b0\u1edbc 6:<\/strong>\u00a0Ch\u1ecdn chi\u1ebfn d\u1ecbch mua s\u1eafm chu\u1ea9n ( n\u1ebfu b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau l\u00e0 l\u01b0\u1ee3t truy c\u1eadp, ho\u1eb7c kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau). Ch\u1ecdn mua s\u1eafm th\u00f4ng minh ( n\u1ebfu b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau l\u00e0 doanh s\u1ed1 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u00e0i kho\u1ea3n ph\u1ea3i \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111o \u0111\u1ea1c chuy\u1ec3n \u0111\u1ed5i, c\u00f3 \u00edt nh\u1ea5t 20 chuy\u1ec3n \u0111\u1ed5i tr\u00ean th\u00e1ng ) (\u0111\u1ec1 xu\u1ea5t n\u00ean c\u00f3 100 chuy\u1ec3n \u0111\u1ed5i\/ th\u00e1ng \u0111\u1ec3 Google h\u1ecdc h\u00e0nh vi s\u00e1t h\u01a1n)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1745 size-full hide-img show-img\" src=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-8.jpg\" sizes=\"(max-width: 765px) 100vw, 765px\" srcset=\"http:\/\/tintuc6.maugiaodien.com\/wp-content\/uploads\/2019\/04\/cai-dat-chien-dich-google-shopping-toan-tap-tu-a-z-103-8.jpg 765w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37684227_1693286024074491_7739853585076191232_n-610x298.jpg 610w, http:\/\/denhatdoc.com\/wp-content\/uploads\/2018\/07\/37684227_1693286024074491_7739853585076191232_n-410x200.jpg 410w\" alt=\"\" width=\"765\" height=\"374\" \/><\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 7:<\/strong>\u00a0C\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o ti\u1ebfp theo nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00ecnh th\u01b0\u1eddng<\/li>\n<\/ul>\n<h2><span id=\"3_Loi_ket\"><span id=\"3-loi-ket\">3. L\u1eddi k\u1ebft<\/span><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o Google Shop l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00f4ng m\u1edbi tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng l\u1ea1i m\u1edbi \u0111\u1ed5 b\u1ed9 v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam,Ch\u00ednh v\u00ec n\u00f3 m\u1edbi n\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t th\u00ec tr\u01b0\u1eddng m\u00e0u m\u1ee1 d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o d\u00e1m l\u00e0m, d\u00e1m tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00e1i m\u1edbi<\/p>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c m\u00ecnh \u0111\u00fac r\u00fat t\u1eeb kinh nghi\u1ec7m c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 \u0111\u00fang v\u00e0 c\u00f3 th\u1ec3 v\u1eabn c\u00f2n nhi\u1ec1u l\u1ed7i sai. V\u00ec v\u1eady n\u1ebfu m\u1ecdi ng\u01b0\u1eddi th\u1ea5y sai ch\u1ed7 n\u00e0o vui l\u00f2ng comment c\u00f9ng th\u1ea3o lu\u1eadn<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ebf gi\u1edbi t\u1eeb l\u00e2u, nh\u01b0ng t\u1ea7m th\u00e1ng 5 \u0111\u1ebfn th\u00e1ng 6\/2018 m\u1edbi ch\u00ednh th\u1ee9c xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1 m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3, nh\u01b0ng t\u00e0i li\u1ec7u v\u1ec1 n\u00f3 c\u00f2n kh\u00e1 \u00edt. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3 \u0110\u1ec7 Nh\u1ea5t \u0110\u1ed9c s\u1ebd h\u01b0\u1edbng d\u1eabn&#8230;<\/p>\n","protected":false},"author":1,"featured_media":104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-ua-thich"],"_links":{"self":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/103"}],"collection":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":2,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":115,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/posts\/103\/revisions\/115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/media\/104"}],"wp:attachment":[{"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khogiaodienmau.net\/blog01\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}